Online betting firm bwin renews Madrid sponsorship
Posted on 05. Oct, 2009 by admin in Football News
Online gambling industry giants bwin have renewed their sponsorship deal with top Spanish football club Real Madrid. The deal will see Bwin’s brand name being printed on the shirts and sports kit of the Real Madrid players, exactly as it is now and has been in the past. Real Madrid is one of the biggest football clubs in the Spanish league, La Liga. It is rivalled only by Barcelona, so the renewal of Bwin’s deal to sponsor them is a very important one for the progression and expansion into Europe of the Bwin brand.
Bwin have spent a very large amount of time over the past year or so trying to expand into Europe, with varying amounts of success. They are currently involved in a legal suit with sports betting brands in Portugal, over laws about where and how far they are allowed to legally expand. Although they have had less success in Portugal, the sponsorship deal means that Bwin’s name will continue to become very well known in its nearest neighbour, Spain. Bwin are currently based in Austria, and their expansion into the rest of Europe has so far mainly focused on the southern part of the continent.
The renewed deal will see the Bwin name printed on the shirts and the rest of the sports kit of the Real Madrid players until 2013 at the earliest. Since the sponsorship deal has already been renewed, clearly the organisations are compatible and there is a high chance that it will continue after 2013 too. So far the deal has run for two years, since the 2007 to 2008 season. The president of Real Madrid, Florentino Perez, has voiced his support of the sponsorship renewal and said that it is a good move, since Bwin understand the needs and workings of sports teams. This makes sense, seen as Bwin as a brand specialising in sports betting and gaming.